AdSmoke is a fast growing digital media network specializing in rich media UGC (user generated content) exchange. In simple terms, we connect online video advertisers with publishers (aka web site owners and bloggers).

It has been said that online display advertising is 5 times as effective as text based advertising and rich media (video) advertising is 8 times as effective as display.

Thus, online video ads can be up to 40 times as effective as text ads.